What is keyword research tool? And their name. How to find google search volume and SERP ranking value?

Keyword research tool

Keyword research tools are digital tools used to find and analyze the search terms (keywords) people enter into search engines like Google, Bing, or YouTube.

They help marketers, SEO specialists, and content creators identify the best keywords to target for improving website visibility, traffic, and rankings.

Main Functions of Keyword Research Tools

• Find keyword ideas  - Discover new keyword opportunities based on seed terms or competitor URLs.
• Analyze search volume - Estimate how often people search for a keyword per month.
• Check keyword difficulty - Evaluate how hard it is to rank for a keyword.
• Understand search intent - Identify whether users are looking for information, products, or services.
• Track rankings - Monitor how your website performs for specific keywords over time.
• Competitor analysis - See what keywords competitors are ranking or bidding for.

Popular Keyword Research Tools

Here are some of the most widely used ones (both free and paid):

Tool	Key Features	Pricing
Google Keyword Planner	Free tool for PPC and SEO keyword ideas; integrated with Google Ads	Free
Ahrefs Keywords Explorer	Huge database, keyword difficulty, click metrics, SERP analysis	Paid
SEMrush	Competitor keyword research, keyword gap analysis, SEO audit	Paid
Ubersuggest	Keyword suggestions, search volume, difficulty, and trends	Freemium
Moz Keyword Explorer	Keyword difficulty and priority scoring	Freemium
KeywordTool.io	Generates long-tail keywords from Google, YouTube, Amazon, etc.	Freemium
AnswerThePublic	Visualizes search questions and phrases people use	Freemium
Google Trends	Shows keyword popularity over time and by region	Free
SpyFu	Competitor keyword and PPC analysis	Paid

Top Free Tools

1.    Google Keyword Planner

2.    Moz Keyword Explorer (Free Tier)

3.    KWFinder (Free version via Mangools)

4.    Keyword Surfer (Browser Extension)

5.    Keyword Sheeter

6.    Also Asked

7.    GetKeywords

8.    Keyword everywhere

9.    Serprobot

10.Wordstream

Top Paid Tools

   1. SEMrush

   2. Ahrefs

   3. Serpstat

   4. Moz Keyword Explorer

Comprehensive Keyword Analysis for allens.com.au: Google Search Volume and SERP Rankings

Getting Google Search Volume and Google Ranking processes for allens.com.au are given below.

Step 1: Get Google Search Volume (via WordStream)

1. Go to WordStream Free Keyword Tool.
2. In the search bar, choose “Find keywords by website” and enter the domain: https://www.allens.com.au.
3. Select your target country (Australia).
4. Click “Find My Keywords.”
5. WordStream will show a list of keywords related to the website along with their:

• Average monthly Google search volume
• Competition level
• CPC (optional)

      6. Export or record the keyword list with Google search volume data.

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Step 2: Get Google Ranking (via SE Ranking)

1. Log in to your SE Ranking account.
2. Create or open a project for the domain: allens.com.au
3. Go to the Keyword Research or Rankings section.
4. Add or import the same keywords from your WordStream export.
5. SE Ranking will display:

• The current Google ranking position for each keyword (in Australia).
• Optional metrics like visibility and traffic share.

      6. Export or save the keyword ranking data.

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Step 3: Combine Data

1. Match keywords from WordStream (search volume) with SE Ranking (Google ranking) in Excel or Google Sheets.
2. Your final dataset should include:

• Keyword
• Google search volume (from WordStream)
• Google ranking (from SE Ranking)

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Output

A combined keyword list showing:

This data helps identify which keywords drive visibility for allens.com.au and where improvement opportunities exist.

Google Search Volume (WordStream / Google)

Professionals usually categorize search volume into ranges to make analysis easier. These ranges depend on monthly searches:

Volume Range (Monthly Searches)	How Professionals Interpret It
1 - 100	Very Low - niche / rare searches
101 - 500	Low - small traffic, targeted niche
501 - 1,000	Medium - moderate traffic, worth optimizing
1,001 - 5,000	High - good potential, strong traffic
5,001 - 10,000	Very High - highly competitive keywords
10,001 - Above	Extremely High - top competitive, broad keywords

Professional Tip:
For SEO purposes, most professionals focus on keywords with 100–5,000 monthly searches for niche/local websites and 1,000+ for large/competitive sites.

Google Ranking (SE Ranking)

Google rankings are usually expressed in positions (1 - 100), but professionals focus on meaningful ranges:

Rank Range (Google SERP Position)	Interpretation / SEO Value
1 - 3	Top Positions - maximum visibility and clicks (30-60% CTR)
4 - 10	First Page - good visibility, moderate CTR (10-30%)
11 - 20	Second Page - low visibility, low CTR (2-10%)
21 - 50	Third/Fourth Pages - minimal traffic
51 - 100	Poor ranking - usually ignored unless targeting niche long-tail keywords

Professional Tip:
For reporting, most SEO professionals only highlight keywords ranking in positions 1–20, because positions beyond #20 rarely generate organic traffic.

Interpretation:

• High search volume + high ranking → Strong keyword (keep optimizing).
• High search volume + low ranking → SEO opportunity (focus keyword).
• Low search volume + high ranking → Low traffic value (low priority).