Affiliate Keyword Research Criteria

Affiliate Keyword Research Criteria: There are mainly two types of content on an affiliate website. They are money and informational content.

Informational Content - is  content created to educate, explain, or provide knowledge to users. It answers questions, not to sell but to give information.

Informational Keyword - How to get high rank on google?

On the blog website (Affiliate Site) - has to be 80% informational content. (Updated -2025)

Related all update - searchenginejournal.com - SEO, Social Media etc.

Money Content - refers to the most valuable, conversion-focused pages on a website designed to generate sales, leads, or revenue.

Money Keyword - Buy coffee  maker machine.

On the blog website (Affiliate Site) - has to be 20% money content. (Updated -2025)

The processes of keyword research for affiliate marketing are giving below.

Keyword Search Volume - 

Criteria = Search Volume (100 - 2500)

Tools - Google Keyword Planner / Keyword Surfer / Word Stream

Example - Keyword : best programmable coffee maker - Search Volume : 1900

Actual Competitor (Based on Keyword)-

Find out Process = Write on google search bar - allintitle:best programmable coffee maker / allintitle:"best programmable coffee maker (Very Specific)

Example - allintitle:best programmable coffee maker - About 1850 results.

Ranking Difficulty -

Tools - ahrefs.com/keyword-difficulty / or / ahrefs keyword difficult checker

Keyword Difficulty < 25 According to ahref 

Note : A keyword difficulty score lower means the site has a chance of ranking on Google.

Page Authority (PA) : SEO strength of Page / Domain Authority : SEO strength of Domain - 

At least one (1 website) on the first page (SERP) with PA/DA score under 40 (DA/PA < 40). 

Tools - Mozbar / Domain Authority Checker.

At least one (1 website) on the first page (SERP) do not have exact keyword in the title - 

best programmable coffee maker - input - Google Search Bar- Check manually

Monthly Search Volume (MSV) 20% - Visitor visits - Website (Hypothetically) -

Example - (1900*.20)=380

Conversion 10%  MSV - Visitor Buy - (Hypothetically) -

Example - (380*.10)=38

Product Cost (Average of items cost) - (Summation of Total Product Price/Number of Products) - 

Note : Products have to be above 100 items (Like - Amazon).

Example - (1850/10)=185

Affiliate Commission (Amazon) - 

Check affiliate site for commission rate. Commission rate is considered on product categories.

Return on Investment(ROI)-

If amazon commission rate is 4.5% of products. So, monthly commission = {(Average product price*commission rate)*Sell items-Conversion)

{(185*.045)*38}=316

Info Keyword - 

Tools - Answer The public / People also search for(SERP) -People also ask / May be generated by W-H Question

Keyword Golden Ratio (KGR) -

KGR means a low competitive Keyword with low search volume. So it should be used 30% in the contents from 100%.

KGR=(Actual competitor/Search volume)

Note : But the Ratio has to be under 0.25 (KGR<0.25). KGR Targets for Google ranking.

Example - (0/50)=0

Competitor Analysis - General Analysis - On Page Analysis - Off Page Analysis

General Analysis - Keyword - Competitors URL - PA/DA (No Requirement) - No. of Site Indexed Page - Keyword In Title - Keyword In URL - Keyword In Description - Keyword Prominence (keyword placement) - Keyword Proximity (Broken Issue) - Social Media (Tweets-FacebookLikes-PinterestPin-Linkedin)

Tools - SEOquake (Diagnosis-PageInfo)

On Page Analysis - Site URL - URL Characters (50 Max) - Meta Title Characters (57 Max) - Meta Description Characters (140-155) - Headings - Images Alt Tag - Text/HTML Ratio (25% Min) - AMP -XML Site Map - Robots Txt - Google™ Analytics

Checker Tools - SEOquake, Word Counter Checker, Image Alt Text Viewer, Accelerated Mobile Page (AMP) checker.

Off Page Analysis - URL - Spam Score <15% - Page Authority>20 - Domain Authority>20

Tools - Spam Score Checker - Domain Authority Checker - Moz

Affiliate  Keyword Research Criteria