SEO understanding
Search Engine Optimization (SEO)
Improving a website's visibility and ranking on search engine results pages.
Element of SEO
SEO has four elements that are Content, Technical SEO, On-Page SEO and Off-Page SEO.
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Content |
Relevant content to website’s target audience. Comprehensive answers provide to asking people. Updating website’s content to keep it relevant and valuable.
|
|
Technical SEO |
Technical aspects are use in a website to ensure search engines can crawl, index, and understand the website. |
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On-Page SEO |
In your website, you can control or optimize its content, HTML, page title etc. |
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Off-Page SEO |
Ranking factors that occur outside of your website like brand mentions and backlinks. |
Search Engine (SE)
Software system and web-based tool that finds information on the internet in response to an internet user's query.
Ø Crawling or Bots or Spiders - Software programmed that continuously scan the internet, following links from page to page to discover new and updated web content.
Ø Indexing - The information gathered by the crawlers is processed and stored in a massive database called an index.
Ø Ranking and Displaying - Search engine uses algorithms to search its index for a user’s query and finds relevant pages, ranking them based on factors like quality, relevance, and location to provide the best results.
Search Engine Result
Page
SERP presents a ranked list
of results on search engine. There are included both paid page and unpaid page
result. Also be there various other formats such as images, videos, maps, and
featured snippets.
Components of a SERP
Ø Organic Results - Content author makes a website on internet in according to search engine guidelines.
Ø Paid Results - Advertisements that appear in sponsored
sections of the SERP and to attract search audience.
Ø SERP Features or SERPs – SERPs can include to these factor or more.
· Knowledge Panels - Boxes with encyclopedic information about
people, places, or things.
· Featured Snippets - Direct answers to questions pulled from a
webpage.
· Image Packs - A group of relevant images.
· Shopping Results - Product listings from online stores.
· Maps - Local business listings and directions.
· News Results - Headlines and brief descriptions of current articles on a trending topic.
Keyword
Meaningful words which audiences search.
Keyword
Research
Topic which has audience intent.
Domain
Unique and human-friendly internet address of website.
Example - https://zipuinfo.blogspot.com
Protocol
Data
exchange process from computer to other device.
Subdomain
You can create different sections of your website using subdomains.
Component of Domain
Ø Second-Level Domain (SLD) - This is the unique name you choose for your site, such as "google" in google.com.
Ø Top-Level Domain (TLD) - This is the extension at the end of the name, like .com, .org, or .net.
· Generic Top-Level
Domain
·
New Top-Level Domain
· Country Code Top-Level Domain
gTLD
|
Domain
Extension |
Best
For |
|
.com .biz |
Any
type of commercial business entity |
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.net |
Technology
industry or when your preferred ‘.com’ is not available |
|
.org |
Nonprofit
organization and associations |
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.info .website |
Informational
websites such as news, blogs |
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.store |
Local
and online retail businesses |
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.legel |
Law
firms and legal services |
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.gov |
Government
agencies or offices |
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.agency |
Business
services and consultants |
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.edu |
Educational
institutions or business |
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.ac |
Academic
institution |
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.me |
Professional portfolios |
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.club |
Subscription
or membership sites |
nTLD
|
Domain
Extension |
Best
For |
|
.voyage |
Websites
related to travel, tourism, and exploration |
|
.ninja |
Video
streaming |
|
.app |
Application |
ccTLD
|
Domain
Extension |
Best
For |
|
.bd,
.ca, .us, uk etcetera. |
Designating
the country where the organization is located |
Hosting
Service provider of storage space for a
website.
